Campsite specialist studio
More direct bookings.
Less admin.
Wow your guests.
We build premium booking websites, AI support tools and interactive maps - exclusively for independent campsites. We're launching Out Here Studio with a small group of founding partners. Get the full system built for free in exchange for honest feedback and a case study.
Only 3 founding spots available.
No upfront cost - just a monthly ongoing fee.
Sound familiar?
Campsite owners tell us the same things again and again.
Running a campsite is busy enough without your website causing friction. Most owners didn't start a campsite to manage systems and software. You did it for the outdoors. The people. The lifestyle. We handle the digital side so you can focus on what you actually love.
Paying 15–20% commission on bookings your guests would've made directly
Hours every week answering the same calls and emails
Admin eating into the seasons you should be enjoying
Guests leaving your site to book through Pitchup because it's easier
No time to deal with tech and no one to ask for help
A website that doesn't do your campsite justice
The digital side feels like an uphill battle
What we offer
Three tools. Built specifically for campsites.
One clear goal: more direct bookings and less admin.
Direct Booking Engine
The booking-led website
A fast, beautifully designed website built on Webflow - the platform trusted by thousands of hospitality businesses. It looks stunning on every device, loads instantly, and is built to turn visitors into paying guests without them ever leaving your website.
Drive direct bookings
Cut your 15-20% commission bills
Build instant trust
Turn more visitors into paying guests
AI chatbot
The 24/7 digital warden
A custom AI chatbot trained on your specific campsite - your rules, your facilities, your local knowledge. It answers guest questions around the clock, so you're not tied to your phone during peak season.
Less admin
Reclaim 10+ hours a week of admin time
Never miss a lead
Handles enquiries out of hours
Visual Merchandising
The digital campsite map
A bespoke interactive map of your campsite that lets guests virtually walk your site, browse pitches, and understand the layout before booking. Enable pitch selection as a paid upgrade and increase the value of every booking.
Upsell pitch selection
Increase booking value per stay
Visualise campsite
Clarity leads to more completed bookings
The reality
Why your online experience matters
more than ever
65%
of direct bookings come from guests who first found you on an OTA platform such as Pitchup
Your site is your best chance to win back direct bookings
Otamiser / Cornell
67%
of under-34s avoid making booking phone calls
They prefer messaging or finding answers themselves
Uswitch
70%
of travel searches now happen on mobile
If your site isn’t mobile-friendly, guests struggle to book
Google
50–60%
of guest enquiries can be handled by an AI assistant
The Digital Warden saves time
SABA Hospitality
53%
of users leave if a site takes over 3 seconds to load
Speed shapes first impressions and trust
Google
70%
of people judge a campsite by its website design
If it looks dated, guests may hesitate to book
Stanford
80%
of modern campers skip sites without clear availability
If they can’t check quickly, they move on
Outdoor Industry Association
50-70%
of campers complete contact forms or confirm details digitally - before they even arrive
Clear info and AI support can save hours each week
Lounge Up
70%
reduction in routine calls after implementing a hospitality chatbot
The Digital Warden - real outcome
HiJiffy
How it works
Simple, collaborative, and fully supported.
A four-step process to get you up and running. You don't need to learn new systems or manage anything technical. We handle it all and we stay with you after launch.
Discovery
We start with a relaxed conversation about your campsite, your guests, and what's currently frustrating you. No jargon, no pressure.
Build
We design your website, AI assistant and interactive map around your site's personality, rules and layout. You review and give feedback throughout.
Launch
We go live together. We handle the technical side and make sure everything works before handing over the keys.
Ongoing Partnership
We don't disappear after launch. Your monthly fee covers continued support, updates, AI improvements and performance monitoring. Think of us as your digital team.
Compare
The old way vs. The Out Here way
The old way
The Out Here way
Why us
The digital partner independent campsites actually need.
Enterprise-level for independent sites
The kind of digital experience usually reserved for hotel chains or large holiday parks, now available to owner-run campsites.
Genuine love for camping
We understand how guests think, what questions they ask, and what makes them hesitate before booking. That context is baked into everything we build.
Focused on bookings
Every design decision is made to increase trust and drive bookings. This isn't decoration — it's a commercial tool.
Unique to your campsite
Every campsite has a story. We highlight what makes your site unique so guests feel the experience before they arrive.
Partnership approach
You won't be left to manage a complicated system alone. I set it up, support it, and keep improving it as your site grows.
Pricing
Get the full system built. Pay only the monthly.
We're launching Out Here with a small group of founding campsite partners. We'll build your complete system at no upfront cost - in exchange for honest feedback and a short case study once you've seen results.
Only 3 founding spots available.
The Digital Warden
Stop the phone ringing and capture out-of-hours bookings with the AI chatbot.
Then £99p/m ongoing, cancel anytime
Custom AI knowledge base
Trained on your specific rules & local info
24/7 web chat integration
Answers guest questions out of hours
Booking & enquiry support
Helps guests move forward with confidence
Monthly performance report
Ongoing improvements and insights
Who it’s for:
Those with a decent website but exhausted by calls, emails and repetitive questions.
The Interactive Map
Help guests choose the right pitch and book with confidence.
Then £99p/m ongoing, cancel anytime
Fully bespoke pitch map
Built around your exact site layout & facilities
Pitch highlighting & info points
Show electric, views, size & key features
Upsell better pitch choices
Encourage guests to choose premium spots
Easy updates & support
We keep everything accurate and current
Who it’s for:
Sites where guests often ask, “Which pitch should I book?”
The Complete System
Website, Warden & Map working together to drive direct bookings.
Then £299/m ongoing, cancel anytime
Bespoke conversion-focused website
Designed to drive more direct bookings
24/7 digital warden AI
Answers questions instantly, day and night
Interactive campsite map
Builds confidence & improves pitch selection
Ongoing optimisation & support
We continuously improve performance
Who it’s for:
Those wanting less admin, more bookings, and a site that works like a digital team member.
Optional add ons
From £699+
Websites with pro photos see 34% more bookings (Hipcamp)
From £999+
Level up your brand to reflect your campsites evolution
Matt Richards
Founder
Founders note
A decade of design,
and a lifetime of camping.
I'm Matt, a designer with a decade of experience at agencies working across hospitality, eCommerce and travel. I've spent my career helping businesses turn website visitors into paying customers. Out Here is where that experience meets a genuine love of camping and the outdoors.
I've built this service from scratch because I kept seeing the same problem: brilliant independent campsites with terrible digital experiences losing bookings to big platforms every single day. That felt wrong, and fixable
Designs you will love.
I take real ownership of outcomes, not just aesthetics. This is what I love to do, so I’ll make sure you are happy with the results.
Healthy working relationship
No dramas or difficult relationships. I'm here to make your life easier, solve problems and help you grow your business.
What clients say about my previous design work
Simply put, Matt is the complete design package. A world-class designer that has an incredible talent to bring visions to life. He has a very rare ability that combines all core design disciplines - branding, marketing, product, UI - allowing him to have an impact on all areas of a business. His delivery is exceptional, always well articulated and presented - a true asset and someone who will have a transformational effect on your business!
Chris Mattingly
Founder • Spark Layer
Apply now
Ready to take back control of your bookings?
We're offering the complete Out Here system - website, AI warden and interactive map - completely free to build for our founding campsite partners. You cover only the monthly ongoing fee.
Only 3 founding spots available.