The Digital campsite warden
Never miss an enquiry. Reduce admin.
Increase bookings.
Your Digital Warden answers guest enquiries 24/7 - across your website, Facebook, Instagram and WhatsApp - so guests get instant answers and you get your time back to run the campsite.
We're launching with a small group of founding partners. Get the system built for free in exchange for honest feedback and a case study.
Only 3 founding spots available.
No upfront cost • £99 p/month • Cancel anytime
Try the demo
Sound familiar?
Running a campsite is hard enough without answering the same questions all day.
You got into this because you love it - the open air, meeting guests, the summers you'd never swap. Not because you wanted a second job in admin answering the same questions on repeat.
There's nothing wrong with the questions. It's the sheer volume of them - day after day, on top of everything else - that wears you down.
Hours spent answering the same questions every week
Repetitive questions about dogs, fires, check-in times and facilities
Missed enquiries when you're busy on site, asleep or off your phone
Guests booking elsewhere because nobody replied quickly enough
Questions piling up through Facebook, Instagram, WhatsApp and email
Answering messages long after you've finished for the day
Spending more time managing enquiries than running your campsite
What you get
The 24/7 Digital Warden
A custom AI chatbot trained on your specific campsite - your rules, your facilities, your local knowledge. It answers guest questions around the clock, so you're not tied to your phone during peak season.
Handles enquiries
Expert campsite knowledge
Trained on your rules, facilities, pitches and local area, so guests get accurate answers specific to your campsite, while saving you time, money and peace of mind.
What time is check-in?
Do you allow fire pits?
Are dogs allowed?
24/7 coverage
Instant answers = fewer calls and emails
The Digital Warden replies instantly across your website, Facebook, Instagram and WhatsApp — even when you're busy, asleep or off-site.
24/7 answers for guests
Direct Bookings
More confidence = more bookings
Helpful answers build confidence. When guests are ready to book, the Warden can guide them straight to your booking page.
Convert more visitors into guests
All channels
You shouldn't have to check four different apps just to stay on top of guest queries. The Digital Warden keeps on top of all your communication channels, and keeps guests informed. You can also start with just the website and see how it performs, before committing to all platforms.
Your Campsite Website
Greets visitors the moment they land on your page to secure the booking.
Answers guests directly on the messaging platform they already use daily.
Facebook Messenger
Handles incoming messages automatically, even when you are out in the fields.
Instagram DMs
Converts casual followers looking at your photos into confirmed guests instantly.
Website
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Questions
From check-in times to fire pit rules, the Digital Warden handles the questions campsite owners answer over and over again — giving guests instant answers and giving you your time back.
Which pitch is best for a campervan?
Do you sell firewood?
Can we arrive late?
What's nearby?
Is there availability next weekend?
Do you allow fire pits?
Do you have electric hook-ups?
What time is check-in?
Are dogs allowed?
Are the showers and toilets open 24/7?
Is Wi-Fi available on site?
How far is the nearest beach, pub or shop?
Can I park next to my pitch?
Can we choose a specific pitch?
Do you have EV charging?
Can I bring an awning or gazebo?
You Stay In Control
It's usually the first question campsite owners ask us — and it's exactly the right one.
The Digital Warden is trained on your campsite and only answers using information you've approved. It doesn't make decisions, invent answers, or go off and do its own thing.
You review and approve everything before it goes live
You can see every conversation at any time
If it doesn't know the answer, it says so and directs the guest to contact you
Unanswered questions are flagged so you can decide whether to add them
We keep everything up to date as your campsite changes
You're always in control of what the Warden can and can't say
Think of it as a well-briefed member of staff. It handles the repetitive questions confidently, knows the information it's been given, and knows when something needs to be passed over to you.
How it works
Simple, collaborative, and fully supported.
A simple five-step journey to reclaim your time and your margins. You don’t need to learn new technology - we handle it all for you.
Tell us about your campsite
Fill in a simple questionnaire about your site — your facilities, your house rules, check-in and check-out times, nearby walks, firewood suppliers, the lot. Takes about 30 minutes. No tech knowledge needed.
We train your digital warden
We take your answers and build a warden that knows your site inside out. It's completely tailored to your campsite rules, policies, and tone.
Review & approve
You test your warden and check the details before anything goes live. We do not launch without your absolute sign-off.
Go live & save time
We link the system to your website and social accounts. Your automated warden goes to work, protecting your time and driving direct bookings.
Ongoing care & updates
Need to change some information? Just send us a message. We handle updates, monitor performance, and make sure your Digital Warden stays accurate and running smoothly all year round.
Compare
What a week looks like - with and without your warden.
Without a Digital Warden
With a Digital Warden
The reality
Guests expect an instant answer. Most campsites can't give them one.
70%
reduction in routine calls after implementing a hospitality chatbot
The Digital Warden - real outcome
HiJiffy
67%
of under-34s avoid making booking phone calls
They prefer messaging or finding answers themselves
Uswitch
50-70%
of campers complete contact forms or confirm details digitally - before they even arrive
Clear info and AI support can save hours each week
Lounge Up
50–60%
of guest enquiries can be handled by an AI assistant
The Digital Warden saves time
SABA Hospitality
80%
of modern campers skip sites without clear availability
If they can’t check quickly, they move on
Outdoor Industry Association
65%
of direct bookings come from guests who first found you on an OTA platform such as Pitchup
Your site is your best chance to win back direct bookings
Otamiser / Cornell
70%
of travel searches now happen on mobile
If your site isn’t mobile-friendly, guests struggle to book
Google
Pricing
Get Warden built for free. Pay only the monthly.
We're launching Out Here with a small group of founding campsite partners. We'll build your complete system at no upfront cost - in exchange for honest feedback and a short case study once you've seen results.
Only 3 founding spots available.
The Digital Warden
Stop the phone ringing, answer less messages and encourage out-of-hours bookings with the digital warden.
Then £99/m ongoing, cancel anytime
Custom AI knowledge base
Trained on your specific rules, pitches and local info
24/7 digital warden AI
Answers questions instantly, day and night
Website, Facebook, WhatsApp & Instagram
Covers the channels guests actually message you on
Direct booking links
Guests are linked through to your booking system
Ongoing optimisation & support
We continuously improve performance
Who it’s for:
Those wanting less admin, more bookings, and a site that works like a digital team member.
Why us
The digital partner independent campsites actually need.
Enterprise-level for independent sites
The kind of digital experience usually reserved for hotel chains or large holiday parks, now available to owner-run campsites.
Genuine love for camping
We understand how guests think, what questions they ask, and what makes them hesitate before booking. That context is baked into everything we build.
Focused on bookings
The warden is built to help guests find answers faster, give them confidence and book directly henever possible.
Unique to your campsite
No two campsites are the same. Your Warden is trained on your rules, facilities, accommodation, and local area, so it reflects what makes your site unique.
Partnership approach
We don't build your Warden and disappear. We handle setup, updates, support, and ongoing improvements so you can focus on running your campsite.
Founders note
A decade of design,
and a lifetime of camping.
I'm Matt, a designer with a decade of experience at agencies working across hospitality, eCommerce and travel. I've spent my career helping businesses turn website visitors into paying customers. Out Here is where that experience meets a genuine love of camping and the outdoors.
I've built this service from scratch because I kept seeing the same problem: brilliant independent campsites, run by people who'd rather be outside, drowning in the same repetitive questions every single day. That felt wrong, and fixable
A warden you will love.
I take real ownership of outcomes, not just aesthetics. This is what I love to do, so I’ll make sure you are happy with the results.
Healthy working relationship
No dramas or difficult relationships. I'm here to make your life easier, solve problems and help you grow your business.
What clients say about my previous design work
Simply put, Matt is the complete design package. A world-class designer that has an incredible talent to bring visions to life. He has a very rare ability that combines all core design disciplines - branding, marketing, product, UI - allowing him to have an impact on all areas of a business. His delivery is exceptional, always well articulated and presented - a true asset and someone who will have a transformational effect on your business!
Chris Mattingly
Founder • Spark Layer
Matt completely transformed our website, landing pages, and quiz funnels into a premium experience that finally matches our brand and customer avatar. Before working with him, our site didn’t reflect the level of coaching we provide. After the rebuild, it became our main revenue driver and significantly increased new customer acquisition. Matt’s speed and attention to detail are exceptional, and he takes real ownership of outcomes—not just design. I would strongly recommend him to anyone serious about building a high-performing, revenue-focused website.
Jaymie Moran
Founder • Body Smart Fitness
Will it say something wrong?
No — because it only ever answers based on information you've approved. If a guest asks something your warden isn't set up to handle, it will say it doesn't know and direct them to contact you instead. It will never guess.
Will guests know they're talking to an AI?
We'd always recommend being transparent — and most guests today are completely comfortable with it. Your warden can introduce itself clearly and still feel warm and helpful. What matters to guests is getting a fast, accurate answer. The Digital Warden delivers that.
Can I see all the conversations?
Yes. You have a full view of every chat your warden has. If questions are coming up that it can't answer well, just let us know and we'll update it.
What happens if it doesn't know the answer?
It will tell the guest it can't help with that one, and suggest they call or message you directly. It won't make things up, and it won't leave guests confused.
Does it replace me?
No. It handles the repetitive, time-consuming questions so you can focus on the things that actually need you. Anything complex, nuanced, or personal still comes to you.
Can it take bookings?
It doesn't take bookings directly, but it can send guests straight to your booking page — whether that's Pitchup, Campsite.co.uk, or your own direct booking link. Guests who are ready to book get there faster, which means fewer drop-offs.
Does it work on WhatsApp, Facebook and Instagram?
Yes. The Digital Warden connects to your WhatsApp Business number, Facebook Messenger, and Instagram DMs — as well as your campsite website. One warden covering every place guests already contact you.
What if my information changes?
Just let us know. Changed your check-out time? Added a new glamping pod? Updated the fire pit rules? We update your warden — usually within 24 hours. It always reflects the current truth about your site.
Do I need to be technical to use this?
Not at all. You fill in a questionnaire about your site. We do everything else. If you can send a WhatsApp message, you'll be absolutely fine with your side of the process.
How much does it cost?
The Digital Warden is priced at £599 set up cost and then an on going £99 per month, this can be cancelled at anytime.
How long does it take?
If you're just getting started with the AI assistant we can usually have those live within a week of receiving all your campsite information. You give us your info, we handle the rest.
Can I cancel anytime?
Yes. Cancel anytime with no penalty at all. The wardens requires active hosting and maintenance to function.
Apply now
What would you do with an extra 10 hours every week?
Let the Digital Warden handle the repetitive questions while you focus on running your campsite.
We're currently taking on a small number of founding partners — campsites who want to be first, help shape the product, and benefit from our founding partner pricing. If you'd like to see how it works before making any decisions, book a free 30-minute call and we'll show you on screen.
Only 3 founding spots available.